Tuesday, Oct. 20, 2026

  2 p.m. EDT / 1 p.m. CDT / Noon MDT / 11 a.m. PDT

Join us for an upcoming webinar: Direct Marketing Heritage Meat

Learn how to market your heritage meat directly to consumers by highlighting breed uniqueness, quality, flavor, and the story behind your farm. This free webinar will cover practical strategies for positioning your meat as a premium, value-added product, reaching the right customers and increasing the value of every sale.

Sarah Cornlisse and Rick Kralj from Penn State Extension will lead this information packed webinar that you don’t want to miss!

Sarah is a Senior Extension Program Specialist at Penn State University in the Department of Agricultural Economics, Sociology, and Education. Working broadly in the areas of farm and agricultural entrepreneurship, marketing, and business management, Sarah has expertise in direct marketing, agricultural and value-added dairy entrepreneurship, agritourism, online marketing and sales, social media, budgeting, and planning and decision making.

Rick Kralj is the Food Safety and Quality Extension Educator with Penn State extension. His expertise is in food safety & nutrition. He is a lead instructor for FSMA Produce Safety Alliance and FSPCA Human Foods- Preventative Controls.

The webinar is set for 2 p.m. EDT (1 p.m. CDT / Noon MDT / 11 a.m. PDT), Tuesday, Oct. 20, 2026. 

There is no cost for the webinar, but pre-registration is required. All who register will receive a link to the recording of the webinar within two weeks of the event’s conclusion.

Questions? Email Ashley Keatley.