FIBER PROVIDER MARKETING RESOURCES
Teachable Courses
Marketing Your Fiber Products by Deborah Niemann
This course focuses on connecting and creating better communication between the people who produce wool and those who use it, in all its multiple varieties. You can increase the value of wool with each step of processing. You’ll discover how the price of wool increases from a raw fleece to washed fleece to roving to yarn and then to finished garments and other products.
Most people immediately think of Etsy when it comes to handmade or homegrown products, but there are so many marketplaces available, from individual websites or farm stores to farmers markets and retail stores. Whether you’re selling or buying, we’ll help you find channels to locate what you need.
Having a successful business is all about relationship marketing. And no, you can’t just ask your neighbor’s teenager to handle your Facebook page. Learn the pros and cons of the various social media outlets, as well as how to use them to increase sales, find supplies, or even just engage in informative dialogue and build relationships.
From Farm to Fiber Folk: Everything You Need to Know When Buying and Selling Wool by Deborah Robson
In this course you’ll improve your encounters with wool by understanding how fleeces grow and how to select a good one. Learn the difference between wool, hair, and kemp, as well as what various breeds’ wools are best for which projects. And learn what to do with a challenging fleece.
Marketing Monday Series
Knowing your audience is the foundation of any marketing strategy. Once you have an understanding of who you want to connect with online and in-person, you can build those connections into meaningful relationships. In this monthly Facebook Live series, The Livestock Conservancy and the Food Animal Concerns Trust will help farmers, shepherds, and small business owners build their audience into a community. The first part of the series will focus on the basics of building your brand and helping your audience find you online through a website and social media. The second part expands on the knowledge of your audience to help you become more profitable by setting realistic prices, talking to your processor, and finding niche markets. The last part of the series encourages you to engage your active audience in new ways through on-farm experiences and community building. We hope you’ll join us each month during our live broadcast on Facebook to ask questions and learn more from our series of special guests.
Learn more about the series on this web page. Watch on Facebook, YouTube, or listen to the podcast.
Wool and Fiber Pricing
Spring 2022 Shave ‘Em to Save ‘Em (SE2SE) Fiber Provider Reported Product Pricing
The downloadable table below contains the range of prices for each SE2SE fiber product, as reported by Fiber Providers who submitted responses to our 2022 survey. Please note the wide range of prices. The majority of responses lay somewhere in the middle of each range, with outliers on the low and high ends. Pricing depends on the provider’s interpretation of value and what their online or regional market will support.
If you would like to submit SE2SE product pricing, please email ckerscher@livestockconservancy.org .
Downloadable SE2SE Provider Reported Pricing 07072022 (PDF)
Brochure
Download the Shave ‘Em to Save ‘Em brochure
If you would like mailed copies of the Shave ‘Em to Save ‘Em flyer or brochure, please order them here or contact us.
Logos for Use
License Guidelines for Shave ‘Em to Save ‘Em Logo Use
The official Shave ‘Em to Save ‘Em logo may be used without expressed permission so long as the fiber provider is in good standing, having paid their Livestock Conservancy membership dues or Breeders Directory Participant fee, read the guidelines for logo use, and agreed to the stated terms. The license to use the Shave ‘Em to Save ‘Em logo is immediately terminated upon the lapse or termination of Livestock Conservancy membership or status as a Breeders Directory Participant. While The Livestock Conservancy cannot police every use of the logo, any violation of use, either suspected or reported, will be investigated.
The logo may be used in connection with the user’s or organization’s business and marketing materials including, but not limited to: stationery, letterhead, business cards, print ads, brochures, flyers, social media or email graphics, and signage. The Livestock Conservancy will additionally use the logo in its own promotion of the Shave ‘Em to Save ‘Em program. The logo may be placed on the user’s website as a link to the Shave ‘Em to Save ‘Em homepage and to identify the user as an official Shave ‘Em to Save ‘Em fiber provider. It may not be used stand-alone to link to third party websites or any other sites other than RareWool.org.
The Shave ‘Em to Save ‘Em logo may not be used to indicate any kind of endorsement by The Livestock Conservancy, or to indicate that any official status for any product or service has been conferred by or is otherwise associated with the Conservancy, other than those permitted above. The logo may not be used in association with any form of political activism.
None of The Livestock Conservancy’s logos or wordmarks may be altered or modified in any way without prior written permission by the Conservancy. This includes rearranging text within the logo, changing the font, text size, colors, or adding or deleting any words.
If any inquiry is made about the validity of an official fiber provider’s status in relation to use of the Shave ‘Em to Save ‘Em Logo, The Livestock Conservancy will report your status as “official fiber
provider” or “not an official fiber provider” to the inquirer. This is to ensure the honest use of the logo.
The Shave ‘Em to Save ‘Em logo may not be used in connection with any negative or contradictory statements about The Livestock Conservancy, the Shave ‘Em to Save ‘Em program, or statements that otherwise reflect poorly or go against the mission of the organization or program.
Fiber providers or non-fiber providers violating the use terms for the Shave ‘Em to Save ‘Em logo will be issued a written notice to terminate the use of the logo and should immediately cease any and all further use of Shave ‘Em to Save ‘Em logo unless otherwise specified.
