Communications Manager
The Livestock Conservancy is a national non-profit located in Pittsboro, NC. The Conservancy leads the way in protecting endangered livestock and poultry breeds from extinction. It is the pioneer organization in the U.S. and works with farmers and partners around the country to conserve historic farm animals and genetic diversity in agriculture.
The Livestock Conservancy is recruiting an experienced communications professional to develop, execute, and manage a comprehensive communications strategy with the goals of broadening awareness of the Conservancy’s programs and initiatives, communicating our impact, and increasing engagement among diverse audiences.
The Communications Manager will create and implement a strategy to increase awareness and visibility of The Livestock Conservancy while maintaining focus on the details of daily projects, managing multiple complex projects simultaneously. They will also work with program staff to support marketing efforts of Conservancy members & breeders.
The Livestock Conservancy’s Communications Manager will be responsible for all external communications including content development, website and social media management, press/media outreach, event advertising and promotion, publications, videos, and marketing materials.
Responsibilities will include, but are not limited to:
- Create and implement a marketing and communications plan to increase awareness and visibility of The Livestock Conservancy to increase engagement and ultimately drive donations.
- Develop engaging and timely content for multiple channels including the website, social media, newsletters, blog posts, promotional materials, reports.
- Develop materials for membership development, sponsorship, conferences, and workshops, and coordinate and organize marketing campaigns for each.
- Ensure that the 500+ page website is current and accurate at all times and continuously review and improve the website based on website analytics and other diagnostics.
- Research, build and maintain a media contact database and create and execute strategy for maximum media exposure; develop relationships necessary to maintain this exposure.
- Ensure that all materials comply with Livestock Conservancy branding requirements
- Manage advertising sales for all Livestock Conservancy publications
Experience, Skills, Training/Education
- Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience
- Must be able to juggle multiple priorities and projects and meet deadlines,
- Must have exceptional writing, editing, proofreading, and research skills.
- Strong organizational, interpersonal and project/time management skills.
- Demonstrated experience with InDesign, Photoshop, PowerPoint and other presentation software
- Proven success managing complex websites in a WordPress CMS.
- Strong command of MS Office suite of programs or similar product, and proficiency working in a Google virtual environment (Google docs, Google calendar, etc).
- Must demonstrate previous success managing a website and social media platforms
- Strong visual sensibility
- Ability to work independently as well as part of a team
- Background in sustainable agriculture and/or farming preferred
Please submit a cover letter, resume, and contact information for three references, as well as a writing sample and examples of websites created/managed and social media accounts managed to info@livestockconservancy.org. No phone calls, please.
Work Schedule: Monday – Friday 9am – 5 pm (occasional night and weekend events)
Job Location: Pittsboro, NC
Please note: the approximate start date for this position will be April 2020.
