Information for Consumers

Join the Conservancy or Become a FREE Subscriber

You don't have to own animals to be a member! Joining The Livestock Conservancy is one of the easiest ways to support heritage breed conservation. Your membership dues help support critical conservation work toward safeguarding the genetics of over 150 breeds. With a variety of membership levels to choose from, you can decide which one works best for you.

To stay up-to-date on the Conservancy's work without becoming a member, become a free subscriber, and follow us on Facebook and Twitter!


Buy Heritage Breed Products

It's all about supply and demand. Purchasing heritage breed products encourages farmers and ranchers to breed more animals to meet demand for their products. Although some animals are consumed, the overall breed population increases when more animals are bred, contributing to the overall stability of breed populations. Unlike wildlife which can reproduce on their own, domesticated livestock rely on their stewards - farmers and ranchers - for the opportunity to reproduce. Help rare breed populations grow by purchasing products like meat, milk, eggs, and fiber from heritage breeds. To locate conservancy members who offer heritage breed products, click here.

Support Small Farmers and Ranchers

Heritage breeds thrive on small and sustainable farms. Thousands of Livestock Conservancy members across North America raise these breeds and serve as their stewards. Many of these farmers rely on income from the sale of heritage breeds and their products to support themselves and their families. Purchasing heritage breed products puts money back into local economies and directly affects the lives of people raising heritage breeds for a living.

Learn About the Breeds

Conservation Priority ListEducating yourself about the breeds and the need for heritage breed conservation helps you become an ambassador for The Livestock Conservancy. With over 150 breeds on our Conservation Priority List there is a lot to learn, but your knowledge about the breeds will help you inform others about our critical work. Learn more about each of the breeds by visiting their respective pages on our site and share your knowledge with friends, family, and coworkers.


Ark of Taste

Many of the breeds on The Livestock Conservancy's Conservation Priority List have been listed on Slow Food's Ark of Taste, which aims to rediscover and catalogue forgotten flavors by documenting excellent food products that are in danger of disappearing. Since the international initiative began in 1996, more than 800 products from over 50 countries have been added to the international Ark of Taste.

The Ark of Taste serves as a resource to those interested in reviving rare breeds and learning about endangered foods, with the goal of encouraging the continued production and consumption of these delicious foods. Ark of Taste nominations in the United States are reviewed by a committee of Slow Food USA members. Nominated foods are reviewed on an on-going basis.

Become an Ambassador

Conserving genetics of heritage livestock and poultry breeds makes sense. These breeds are an important part of our national heritage and represent a unique piece of the earth's bio-diversity. The loss of these breeds would both impoverish agriculture and diminish the human spirit. You can become an ambassador for the Conservancy by helping to spread the word about our mission and the need for rare breed conservation. Click here to learn more about how you can help us spread the word!

Earn Donations for the Conservancy When you Shop through iGive

An easy way to support the Conservancy is to create your free iGive account. After that, all you need do is shop at any of the 1,700+ online stores in the iGive network through the website, newsletters, or install the optional iGive browser Button to make sure you never miss an opportunity to raise money when you shop online. In fact, smart shoppers will enjoy iGive's repository of coupons, free shipping deals, and sales. It’s all automatic, and it's all free of charge.

iGive lets you control your membership information with a private password. You can review your store visits and purchase/donation history, and confirm the total amount raised and distributed to The Livestock Conservancy. iGive values your privacy and will never release shopper information without consent. And there are no hidden fees or extra costs when you shop through iGive. Up to 26% of each purchase benefits The Livestock Conservancy!

Start iGiving at:

Join Goodsearch, Goodshop, and Gooddining

Here's an easy way to raise money for The Livestock Conservancy. Just start using Yahoo! powered as your search engine and they'll donate about a penny to us every time you do a search! Just choose The Livestock Conservancy as your charity to support. In addition, do all of your shopping through their online shopping mall,, where you can shop at more than 2,600 top online retailers and a percentage of your purchases will go to The Livestock Conservancy. You pay the same price as you normally would, but a donation goes to us! You can also enroll in the Gooddining program. Eat at over 10,000 participating restaurants nationwide and you can earn up to 6% of every dollar spent on the meal as a donation for The Livestock Conservancy. Here's the web site — You can also read about Goodsearch in the NY Times, Oprah Magazine, CNN, ABC News and the Wall Street Journal.