Information for Consumers

Join the Conservancy or Become a FREE Subscriber

You don't have to own animals to be a member! Joining The Livestock Conservancy is one of the easiest ways to support heritage breed conservation. Your membership dues support critical conservation work that safeguards the genetics of over 150 breeds. With a variety of membership levels to choose from, you can decide which one works best for you.

To stay up-to-date on the Conservancy's work without becoming a member, become a free subscriber, and follow us on FacebookInstagram, and Twitter!



Shop the Conservancy Store

A portion of each purchase goes directly to supporting rare farm animal conservation. 



Buy Heritage Breed Products

It's all about supply and demand. Purchasing heritage breed products encourages farmers and ranchers to breed more animals to meet demand for their products. Help rare breed populations grow by purchasing products like meat, milk, eggs, and fiber from heritage breeds. To locate conservancy members who offer heritage breed products, click here.





Support Small Farmers and Ranchers

Heritage breeds thrive on small and sustainable farms. Thousands of Livestock Conservancy members across North America serve as their stewards. Many of these farmers rely on income from the sale of heritage breeds and their products to support themselves and their families. Purchasing heritage breed products puts money back into local economies and directly affects the lives of people raising heritage breeds for a living.




Learn About the Breeds and Become an Ambassador

Conservation Priority ListEducating yourself about the breeds and the need for heritage breed conservation helps you become an ambassador for The Livestock Conservancy and help spread the word about our mission and the need for rare breed conservation. These breeds are an important part of our national heritage and represent a unique piece of the earth's bio-diversity. The loss of these breeds would both impoverish agriculture and diminish the human spirit. With over 150 breeds on our Conservation Priority List there is a lot to learn, but your knowledge about the breeds will help you inform others about our critical work. Learn more about each of the breeds by visiting their respective pages on our site and share your knowledge with friends, family, and coworkers. Click here to learn more about how you can help us spread the word!

Ark of Taste

Many of the breeds on The Livestock Conservancy's Conservation Priority List have been listed on Slow Food's Ark of Taste. Rediscover forgotten flavors by exploring food products that are in danger of disappearing to encourage the continued production and consumption of these delicious foods. 


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Earn Donations for the Conservancy When you Shop through iGive

An easy way to support the Conservancy is to create your free iGive account. After that, all you need do is shop at any of the 1,700+ online stores in the iGive network through the website, or on your phone. In fact, smart shoppers will enjoy iGive's repository of coupons, free shipping deals, and sales. It’s all automatic, and it's all free of charge. There are no hidden fees or extra costs when you shop through iGive and up to 26% of each purchase benefits The Livestock Conservancy!

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Join Goodsearch, Goodshop, and Gooddining

Explore these easy ways to contribute to The Livestock Conservancy every time you search, shop and dine out! Use Yahoo! powered as your search engine and they'll donate about a penny to us every time you do a search! Just choose The Livestock Conservancy as your charity to support. In addition, do all of your shopping through their online shopping mall,, where you can shop at more than 2,600 top online retailers and a percentage of your purchases will go to The Livestock Conservancy. You pay the same price as you normally would, but a donation goes to us! You can also enroll in the Gooddining program. Eat at over 10,000 participating restaurants nationwide and you can earn up to 6% of every dollar spent on the meal as a donation for The Livestock Conservancy. Here's the web site — You can also read about Goodsearch in the NY Times, Oprah Magazine, CNN, ABC News and the Wall Street Journal.

Giving Assistant


It’s time for shopping to feel good again! You can turn every online purchase into a free donation for The Livestock Conservancy just by using Giving Assistant. Giving Assistant shoppers earn as much as $700 cash back per year, and they donate a percentage of those earnings to organizations they value. Now, every purchase can result in a donation. Start donating with Giving Assistant today, and unlock deals like exclusive Kohl's coupons, as well as big savings at Bed Bath & Beyond, Joann, and more. With 3,000+ popular online retailers, your opportunities to save—and give—are endless.

The Livestock Conservancy
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Use Giving Assistant to save money and support The Livestock Conservancy